H-Pem (stylized as h-pem) is a collaborative English-language Armenian cultural online platform and publication established by Hamapem of the Hamazkayin Armenian Educational and Cultural Society. Launched and made available to the public on May 13, 2019, h-pem’s mission is to reach Armenian communities around the world and help Armenians—particularly Armenian youth—(re)connect with their homeland and culture in new, creative, and cooperative ways. 



In 2014, Hamazkayin’s seventh General Assembly outlined the imperative creation of an innovative online platform to more effectively implement the organization’s mission and to reach Armenians in the diaspora—specifically the Diasporan Armenian youth. 

Following the General Assembly, a committee was put forth by the Hamazkayin Central Executive and Loucig Srabian-Guloyan was soon appointed as the project manager. Prior to the platform’s actual development, Guloyan-Srabian held consultations with English-speaking Armenian youth across North America and elsewhere, to better understand their needs. 

The project was named “h-pem” by combining “h” for the Hamazkayin Armenian Educational and Cultural Society, with “pem,” the Armenian word for “platform.” 

Lilly Torosyan joined h-pem in 2017 as the assistant project manager and staff writer, while Rupen Janbazian joined the following year as the platform’s editor, content manager, and data protection officer. Shahen Araboghlian, h-pem’s social media strategist and management assistant, joined in 2019.

H-Pem was made available to the public on May 13, 2019. 


Mission and vision

H-Pem strives to:

  • Introduce different facets of the Armenian culture—from both the homeland and the worldwide diaspora—to the public
  • Present Armenian cultural values, works of art and cultural initiatives to the public in innovative ways
  • Provide a virtual space for users to meet, debate and present their ideas and their work
  • Organize cultural collaborations and host live streams of Armenian cultural events around the world
  • Achieve a concept of Armenian identity that englobes the nuances of Armenian reality
  • Inspire Armenian generations to embrace their cultural heritage



Though most of the platform is open to the public, h-pem features a free membership option, which allows users to comment on articles, to submit their work and recommendations, and to interact with other users.

H-Pem’s content is divided into two main parts: “Featured content,” which features pieces written by contributors, and “Your stage,” a space in which users’ works are highlighted.

The “Featured content” portion of the platform is h-pem’s online magazine, which includes stories, interviews, analyses, and profiles of Armenian cultural figures and achievers, as well as stories in pictures.

“Your stage” is an experimental space, which includes a multimedia guide and a submissions area, aspiring and established artists are encouraged to introduce and share their creative output. “Your stage” also features a section for collaborations with artists, writers, cultural executives, students, and graduates from multiple disciplines, as well as organizations, institutions, and community members, on focused projects.

The platform also features a section, which live streams Armenian cultural events around the world. 




Social media
Instagram: @hpemonline
Facebook: facebook.com/hpemonline

Twitter: @hpemonline